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Bachelor's Degree in Marketing Research

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Bachelor’s Degrees in Marketing Research

38 Yearly Graduations
71% Women
24% Racial-Ethnic Minorities*
There are 6 schools in the United States where you can get your bachelor's degree in marketing research. In recent years, the majority of the students getting degrees in this area were female, and 24% were from an underrepresented racial-ethnic group. Also, 13.2% of marketing research graduates were international students.

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Education Levels of Marketing Research Majors

In 2018-2019, 38 earned their bachelor's degree in marketing research. This earns it the #97 spot on the list of the most popular bachelor's degree programs in the nation.

The following table shows the number of diplomas awarded in marketing research at each degree level.

Education Level Number of Grads
Master’s Degree 129
Bachelor’s Degree 38
Graduate Certificate 23
Basic Certificate 15
Associate’s Degree 1
Doctor’s Degree 1

Earnings of Marketing Research Majors With Bachelor’s Degrees

We are unable to calculate the median earnings for marketing research majors with their bachelor's degree due to lack of data.

Student Debt

We do not have the data to estimate the median debt for this class of people.

Student Diversity

More women than men pursue their bachelor's degree in marketing research. About 71.1% of graduates with this degree are female.

Gender Number of Grads
Men 11
Women 27
Gender Diversity of Bachelor's Degrees in Marketing Research

The racial-ethnic distribution of marketing research bachelor’s degree students is as follows:

Race/Ethnicity Number of Grads
Asian 2
Black or African American 0
Hispanic or Latino 5
White 24
International Students 5
Other Races/Ethnicities 2
Racial-Ethnic Diversity of Marketing Research Bachelor's Degree Students

Rankings by Location Check Out Other Locales
Rankings by Major Narrow by Related Major

There are 6 colleges that offer a bachelor’s degree in marketing research. Learn more about the most popular 6 below:

#1

Fashion Institute of Technology

New York, New York
23 Yearly Graduations
83% Women
35% Racial-Ethnic Minorities*

Fashion Institute of Technology tops the list of the most popular school in the U.S. for marketing research majors who are seeking their bachelor's degree. Roughly 8,700 attend the school each year. The average in-state tuition for full-time undergraduates is $7,070 per year, while in-state graduate students, on average, pay $11,542 per year.

The marketing research program at Fashion Institute of Technology awarded 23 bachelor's degrees during the 2018-2019 school year. About 83% of this group were women, and 35% were students from an underrepresented racial-ethnic group.

#2

Culver - Stockton College

Canton, Missouri
11 Yearly Graduations
45% Women
9% Racial-Ethnic Minorities*

Culver - Stockton College is the 2nd most popular school in the nation for students seeking a bachelor's degree in marketing research. Each year, around 1,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $26,780 per year, while in-state graduate students, on average, pay $6,000 per year.

During the 2018-2019 academic year, 11 people received their bachelor's degree in marketing research from Culver - Stockton. Of these students, 45% were women and 9% were members of underrepresented racial-ethnic groups.

#3

Lawrence Technological University

Southfield, Michigan
4 Yearly Graduations
75% Women

Lawrence Technological University is the 3rd most popular school in the nation for students seeking a bachelor's degree in marketing research. Roughly 2,900 attend the school each year. The average in-state tuition for full-time undergraduates is $34,080 per year, while in-state graduate students, on average, pay $21,366 per year.

For the 2018-2019 academic year, 4 bachelor's degrees were handed out to marketing research majors at Lawrence Tech.

Below are some popular majors that are similar to marketing research that offer bachelor’s degrees.

Major Annual Degrees Awarded
Marketing/Marketing Management 43,214
Other Marketing 795
International Marketing 211

References

*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.

More about our data sources and methodologies.

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