Master’s Degrees in Marketing Research
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Education Levels of Marketing Research Majors
During the 2018-2019 academic year, 129 students earned their master's degree in marketing research. This earns it the #59 spot on the list of the most popular master's degree programs in the nation.
The following table shows the number of diplomas awarded in marketing research at each degree level.
| Education Level | Number of Grads |
|---|---|
| Master’s Degree | 129 |
| Bachelor’s Degree | 38 |
| Graduate Certificate | 23 |
| Basic Certificate | 15 |
| Associate’s Degree | 1 |
| Doctor’s Degree | 1 |
Earnings of Marketing Research Majors With Master’s Degrees
At this time, we do not have the data to estimate the median earnings for this class of people.
Student Debt
We do not have the data to estimate the median debt for this class of people.
Student Diversity
More women than men pursue their master's degree in marketing research. About 69.0% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 40 |
| Women | 89 |
The racial-ethnic distribution of marketing research master’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 4 |
| Black or African American | 6 |
| Hispanic or Latino | 4 |
| White | 84 |
| International Students | 27 |
| Other Races/Ethnicities | 4 |
Most Popular Marketing Research Programs for Master’s Degrees
There are 13 colleges that offer a master’s degree in marketing research. Learn more about the most popular 13 below:
Michigan State University tops the list of the most popular school in the U.S. for marketing research majors who are seeking their master's degree. Each year, around 50,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $15,555 per year, while in-state graduate students, on average, pay $18,858 per year.
For the 2018-2019 academic year, 76 master's degrees were handed out to marketing research majors at Michigan State. About 70% of this group were women, and 9% were students from an underrepresented racial-ethnic group.
The 2nd most popular school in the country for marketing research majors who are seeking their master's degree is University of Georgia. Each year, around 38,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,790 per year, while in-state graduate students, on average, pay $8,878 per year.
The marketing research program at University of Georgia awarded 25 master's degrees during the 2018-2019 school year. Around 8% of these students were from an underrepresented racial-ethnic group, and 72% were women.
The 3rd most popular school in the country for marketing research majors who are seeking their master's degree is The University of Texas at Arlington. Each year, around 47,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,624 per year, while in-state graduate students, on average, pay $8,474 per year.
The marketing research program at The University of Texas at Arlington awarded 11 master's degrees during the 2018-2019 school year. About 82% of this group were women, and 45% were students from an underrepresented racial-ethnic group.
The 4th most popular school in the country for marketing research majors who are seeking their master's degree is University of Pittsburgh - Pittsburgh Campus. Roughly 28,600 attend the school each year. The average in-state tuition for full-time undergraduates is $18,628 per year, while in-state graduate students, on average, pay $23,530 per year.
The marketing research program at University of Pittsburgh - Pittsburgh Campus awarded 6 master's degrees during the 2018-2019 school year.
Southern Illinois University Edwardsville comes in at #4 on our list of the most popular colleges offering master's degrees in marketing research. Roughly 13,200 attend the school each year. The average in-state tuition for full-time undergraduates is $8,345 per year, while in-state graduate students, on average, pay $7,034 per year.
For the 2018-2019 academic year, 6 master's degrees were handed out to marketing research majors at SIUE. Around 17% of these students were from an underrepresented racial-ethnic group, and 83% were women.
The 6th most popular school in the country for marketing research majors who are seeking their master's degree is University of Nebraska - Lincoln. Roughly 25,800 attend the school each year. The average in-state tuition for full-time undergraduates is $7,560 per year, while in-state graduate students, on average, pay $5,976 per year.
For the 2018-2019 academic year, 3 master's degrees were handed out to marketing research majors at UNL.
Hofstra University is the 7th most popular school in the nation for students seeking a master's degree in marketing research. The average in-state tuition for full-time undergraduates is $46,450 per year, while in-state graduate students, on average, pay $25,164 per year.
For the 2018-2019 academic year, 2 master's degrees were handed out to marketing research majors at Hofstra.
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Related Majors
Below are some popular majors that are similar to marketing research that offer master’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Marketing/Marketing Management | 2,129 |
| Other Marketing | 362 |
| International Marketing | 319 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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