Bachelor’s Degrees in Marketing/Marketing Management, General
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Education Levels of Marketing Management Majors
In 2018-2019, 43,214 earned their bachelor's degree in marketing management. This earns it the #4 spot on the list of the most popular bachelor's degree programs in the nation.
The following table shows the number of diplomas awarded in marketing management at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 43,214 |
| Master’s Degree | 2,129 |
| Associate’s Degree | 1,497 |
| Basic Certificate | 1,395 |
| Undergraduate Certificate | 547 |
| Graduate Certificate | 284 |
| Doctor’s Degree | 22 |
Earnings of Marketing Management Majors With Bachelor’s Degrees
At this time, we do not have the data to estimate the median earnings for this class of people.
Student Debt
The data on debt ranges for marketing management majors who have their bachelor's degree is not available.
Student Diversity
More women than men pursue their bachelor's degree in marketing management. About 53.8% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 19,975 |
| Women | 23,239 |
The racial-ethnic distribution of marketing management bachelor’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 1,858 |
| Black or African American | 2,684 |
| Hispanic or Latino | 5,154 |
| White | 28,909 |
| International Students | 2,010 |
| Other Races/Ethnicities | 2,599 |
Most Popular Marketing Management Programs for Bachelor’s Degrees
There are 786 colleges that offer a bachelor’s degree in marketing management. Learn more about the most popular 20 below:
Florida International University tops the list of the most popular school in the U.S. for marketing management majors who are seeking their bachelor's degree. Roughly 57,900 attend the school each year. The average in-state tuition for full-time undergraduates is $4,721 per year, while in-state graduate students, on average, pay $8,912 per year.
For the 2018-2019 academic year, 543 bachelor's degrees were handed out to marketing management majors at FIU. Around 79% of these students were from an underrepresented racial-ethnic group, and 60% were women.
The 2nd most popular school in the country for marketing management majors who are seeking their bachelor's degree is Florida State University. Each year, around 41,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,640 per year, while in-state graduate students, on average, pay $9,684 per year.
The marketing management program at Florida State University awarded 494 bachelor's degrees during the 2018-2019 school year. About 60% of this group were women, and 27% were students from an underrepresented racial-ethnic group.
The 3rd most popular school in the country for marketing management majors who are seeking their bachelor's degree is The University of Alabama. Roughly 38,300 attend the school each year. The average in-state tuition for full-time undergraduates is $10,780 per year, while in-state graduate students, on average, pay $10,780 per year.
The marketing management program at The University of Alabama awarded 493 bachelor's degrees during the 2018-2019 school year. Of these students, 59% were women and 14% were members of underrepresented racial-ethnic groups.
Western Governors University comes in at #4 on our list of the most popular colleges offering bachelor's degrees in marketing management. Roughly 121,400 attend the school each year. The average in-state tuition for full-time undergraduates is $6,380 per year, while in-state graduate students, on average, pay $7,500 per year.
During the 2018-2019 academic year, 489 people received their bachelor's degree in marketing management from WGU. Of these students, 54% were women and 26% were members of underrepresented racial-ethnic groups.
The 5th most popular school in the country for marketing management majors who are seeking their bachelor's degree is Ohio State University - Main Campus. Each year, around 61,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,197 per year, while in-state graduate students, on average, pay $11,560 per year.
The marketing management program at Ohio State University - Main Campus awarded 479 bachelor's degrees during the 2018-2019 school year. Around 14% of these students were from an underrepresented racial-ethnic group, and 54% were women.
The 6th most popular school in the country for marketing management majors who are seeking their bachelor's degree is University of South Carolina - Columbia. Roughly 34,700 attend the school each year. The average in-state tuition for full-time undergraduates is $12,288 per year, while in-state graduate students, on average, pay $13,737 per year.
For the 2018-2019 academic year, 457 bachelor's degrees were handed out to marketing management majors at UofSC. Of these students, 61% were women and 15% were members of underrepresented racial-ethnic groups.
University of Cincinnati - Main Campus comes in at #7 on our list of the most popular colleges offering bachelor's degrees in marketing management. Each year, around 37,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,476 per year, while in-state graduate students, on average, pay $12,790 per year.
For the 2018-2019 academic year, 442 bachelor's degrees were handed out to marketing management majors at UC. Of these students, 51% were women and 17% were members of underrepresented racial-ethnic groups.
California State University - Northridge comes in at #8 on our list of the most popular colleges offering bachelor's degrees in marketing management. Each year, around 40,200 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $5,742 per year, while in-state graduate students, on average, pay $7,176 per year.
The marketing management program at California State University - Northridge awarded 395 bachelor's degrees during the 2018-2019 school year. Around 53% of these students were from an underrepresented racial-ethnic group, and 51% were women.
University of Kentucky is the 9th most popular school in the nation for students seeking a bachelor's degree in marketing management. Each year, around 29,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $11,011 per year, while in-state graduate students, on average, pay $12,055 per year.
During the 2018-2019 academic year, 362 people received their bachelor's degree in marketing management from UK. Around 12% of these students were from an underrepresented racial-ethnic group, and 50% were women.
Arizona State University - Tempe comes in at #10 on our list of the most popular colleges offering bachelor's degrees in marketing management. Each year, around 51,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,710 per year, while in-state graduate students, on average, pay $11,720 per year.
For the 2018-2019 academic year, 352 bachelor's degrees were handed out to marketing management majors at ASU - Tempe. Around 29% of these students were from an underrepresented racial-ethnic group, and 56% were women.
Iowa State University comes in at #11 on our list of the most popular colleges offering bachelor's degrees in marketing management. Each year, around 34,900 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,042 per year, while in-state graduate students, on average, pay $9,758 per year.
The marketing management program at Iowa State University awarded 348 bachelor's degrees during the 2018-2019 school year. About 53% of this group were women, and 11% were students from an underrepresented racial-ethnic group.
Miami University - Oxford is the 12th most popular school in the nation for students seeking a bachelor's degree in marketing management. Each year, around 19,900 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $12,324 per year, while in-state graduate students, on average, pay $13,677 per year.
During the 2018-2019 academic year, 346 people received their bachelor's degree in marketing management from Miami University - Oxford. About 61% of this group were women, and 16% were students from an underrepresented racial-ethnic group.
The 13th most popular school in the country for marketing management majors who are seeking their bachelor's degree is University of Arkansas. Each year, around 27,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $7,568 per year, while in-state graduate students, on average, pay $7,752 per year.
The marketing management program at University of Arkansas awarded 345 bachelor's degrees during the 2018-2019 school year. Around 17% of these students were from an underrepresented racial-ethnic group, and 56% were women.
Grand Valley State University is the 14th most popular school in the nation for students seeking a bachelor's degree in marketing management. Each year, around 24,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $13,180 per year, while in-state graduate students, on average, pay $17,208 per year.
For the 2018-2019 academic year, 341 bachelor's degrees were handed out to marketing management majors at GVSU. Around 10% of these students were from an underrepresented racial-ethnic group, and 51% were women.
Texas State University comes in at #15 on our list of the most popular colleges offering bachelor's degrees in marketing management. Each year, around 38,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,052 per year, while in-state graduate students, on average, pay $6,751 per year.
For the 2018-2019 academic year, 334 bachelor's degrees were handed out to marketing management majors at Texas State. Of these students, 56% were women and 46% were members of underrepresented racial-ethnic groups.
University of Georgia is the 16th most popular school in the nation for students seeking a bachelor's degree in marketing management. Each year, around 38,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,790 per year, while in-state graduate students, on average, pay $8,878 per year.
During the 2018-2019 academic year, 329 people received their bachelor's degree in marketing management from UGA. Of these students, 64% were women and 20% were members of underrepresented racial-ethnic groups.
University of Wisconsin - Milwaukee is the 17th most popular school in the nation for students seeking a bachelor's degree in marketing management. Roughly 27,000 attend the school each year. The average in-state tuition for full-time undergraduates is $8,091 per year, while in-state graduate students, on average, pay $10,543 per year.
The marketing management program at University of Wisconsin - Milwaukee awarded 321 bachelor's degrees during the 2018-2019 school year. About 42% of this group were women, and 23% were students from an underrepresented racial-ethnic group.
The 18th most popular school in the country for marketing management majors who are seeking their bachelor's degree is University of South Florida - Main Campus. Roughly 43,800 attend the school each year. The average in-state tuition for full-time undergraduates is $4,559 per year, while in-state graduate students, on average, pay $8,350 per year.
The marketing management program at University of South Florida - Main Campus awarded 313 bachelor's degrees during the 2018-2019 school year. Of these students, 55% were women and 33% were members of underrepresented racial-ethnic groups.
The 19th most popular school in the country for marketing management majors who are seeking their bachelor's degree is Oklahoma State University - Main Campus. Each year, around 24,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $5,366 per year, while in-state graduate students, on average, pay $5,531 per year.
The marketing management program at Oklahoma State University - Main Campus awarded 304 bachelor's degrees during the 2018-2019 school year. About 49% of this group were women, and 29% were students from an underrepresented racial-ethnic group.
The 20th most popular school in the country for marketing management majors who are seeking their bachelor's degree is Illinois State University. Each year, around 20,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,547 per year, while in-state graduate students, on average, pay $7,956 per year.
During the 2018-2019 academic year, 291 people received their bachelor's degree in marketing management from Illinois State. About 43% of this group were women, and 19% were students from an underrepresented racial-ethnic group.
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Related Majors
Below are some popular majors that are similar to marketing management that offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Other Marketing | 795 |
| International Marketing | 211 |
| Marketing Research | 38 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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