Bachelor’s Degrees in Specialized Sales, Merchandising & Marketing
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Education Levels of Specialized Marketing Majors
In 2018-2019, 3,034 bachelor's degrees were awarded to specialized marketing majors. This earns it the #17 spot on the list of the most popular bachelor's degree programs in the nation.
The following table shows the number of diplomas awarded in specialized marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 3,034 |
| Associate’s Degree | 1,565 |
| Basic Certificate | 959 |
| Master’s Degree | 220 |
| Undergraduate Certificate | 94 |
| Graduate Certificate | 1 |
Earnings of Specialized Marketing Majors With Bachelor’s Degrees
The median salary for graduates holding a bachelor's degree in specialized marketing is $30,300. This number may vary for a lot of reasons. For instance, you may decide to move to a location where people with your degree are rare and make more money.
To get a better picture, earnings for this category of people can range from a low of $27,600 to a high of $33,900.
Student Debt
The median student debt for graduates holding a bachelor's degree in specialized marketing is $29,028. The school you go to and how long it takes you to graduate, among other things, can cause this number to vary.
The chart below shows the range of accumulated debt loads. On the high side of the range, $42,402 is the debt load, and the debt load on the low side is $25,459.
Those students who are paying back their debt on a 10-year repayment plan have a median monthly payment of $301.
Student Diversity
More women than men pursue their bachelor's degree in specialized marketing. About 86.5% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 410 |
| Women | 2,624 |
The racial-ethnic distribution of specialized marketing bachelor’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 127 |
| Black or African American | 353 |
| Hispanic or Latino | 385 |
| White | 1,738 |
| International Students | 199 |
| Other Races/Ethnicities | 232 |
Most Popular Specialized Marketing Programs for Bachelor’s Degrees
There are 96 colleges that offer a bachelor’s degree in specialized marketing. Learn more about the most popular 20 below:
The most popular school in the United States for specialized marketing students seekinga bachelor's degree is Fashion Institute of Technology. Roughly 8,700 attend the school each year. The average in-state tuition for full-time undergraduates is $7,070 per year, while in-state graduate students, on average, pay $11,542 per year.
The specialized marketing program at Fashion Institute of Technology awarded 505 bachelor's degrees during the 2018-2019 school year. Of these students, 91% were women and 33% were members of underrepresented racial-ethnic groups.
Kent State University at Kent is the 2nd most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 28,100 attend the school each year. The average in-state tuition for full-time undergraduates is $10,602 per year, while in-state graduate students, on average, pay $11,766 per year.
For the 2018-2019 academic year, 297 bachelor's degrees were handed out to specialized marketing majors at Kent State. About 97% of this group were women, and 19% were students from an underrepresented racial-ethnic group.
LIM College is the 3rd most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Each year, around 1,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $26,990 per year, while in-state graduate students, on average, pay $29,250 per year.
During the 2018-2019 academic year, 188 people received their bachelor's degree in specialized marketing from LIM. Of these students, 92% were women and 23% were members of underrepresented racial-ethnic groups.
Saint Joseph's University is the 4th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 7,500 attend the school each year. The average in-state tuition for full-time undergraduates is $46,350 per year, while in-state graduate students, on average, pay $17,334 per year.
The specialized marketing program at Saint Joseph's University awarded 176 bachelor's degrees during the 2018-2019 school year. Around 12% of these students were from an underrepresented racial-ethnic group, and 53% were women.
University of North Texas comes in at #5 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Roughly 38,200 attend the school each year. The average in-state tuition for full-time undergraduates is $8,295 per year, while in-state graduate students, on average, pay $5,900 per year.
For the 2018-2019 academic year, 166 bachelor's degrees were handed out to specialized marketing majors at UNT. About 96% of this group were women, and 55% were students from an underrepresented racial-ethnic group.
Texas State University comes in at #6 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Roughly 38,600 attend the school each year. The average in-state tuition for full-time undergraduates is $8,052 per year, while in-state graduate students, on average, pay $6,751 per year.
For the 2018-2019 academic year, 103 bachelor's degrees were handed out to specialized marketing majors at Texas State. Around 54% of these students were from an underrepresented racial-ethnic group, and 94% were women.
The 7th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Marist College. Each year, around 6,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $39,925 per year, while in-state graduate students, on average, pay $15,300 per year.
During the 2018-2019 academic year, 95 people received their bachelor's degree in specialized marketing from Marist. About 93% of this group were women, and 15% were students from an underrepresented racial-ethnic group.
The 8th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Thomas Jefferson University. Roughly 7,700 attend the school each year. The average in-state tuition for full-time undergraduates is $40,680 per year, while in-state graduate students, on average, pay $21,420 per year.
For the 2018-2019 academic year, 79 bachelor's degrees were handed out to specialized marketing majors at Thomas Jefferson University. Around 28% of these students were from an underrepresented racial-ethnic group, and 96% were women.
Berkeley College - New York is the 9th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Each year, around 3,600 students seeking various degrees attend the university. During the 2018-2019 academic year, 75 people received their bachelor's degree in specialized marketing from Berkeley College - New York. About 88% of this group were women, and 49% were students from an underrepresented racial-ethnic group.
Northwood University is the 10th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 3,100 attend the school each year. The average in-state tuition for full-time undergraduates is $26,690 per year, while in-state graduate students, on average, pay $37,080 per year.
For the 2018-2019 academic year, 71 bachelor's degrees were handed out to specialized marketing majors at Northwood. Around 8% of these students were from an underrepresented racial-ethnic group, and 31% were women.
Baylor University is the 11th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Each year, around 17,200 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $42,842 per year, while in-state graduate students, on average, pay $32,130 per year.
For the 2018-2019 academic year, 64 bachelor's degrees were handed out to specialized marketing majors at Baylor. Around 28% of these students were from an underrepresented racial-ethnic group, and 73% were women.
Johnson & Wales University - Providence is the 12th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 7,300 attend the school each year. The average in-state tuition for full-time undergraduates is $33,054 per year, while in-state graduate students, on average, pay $13,734 per year.
The specialized marketing program at Johnson & Wales University - Providence awarded 62 bachelor's degrees during the 2018-2019 school year. About 94% of this group were women, and 32% were students from an underrepresented racial-ethnic group.
Central Michigan University is the 13th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 21,600 attend the school each year. The average in-state tuition for full-time undergraduates is $12,383 per year, while in-state graduate students, on average, pay $16,700 per year.
The specialized marketing program at Central Michigan University awarded 56 bachelor's degrees during the 2018-2019 school year. Of these students, 93% were women and 11% were members of underrepresented racial-ethnic groups.
The 14th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is University of Georgia. Roughly 38,600 attend the school each year. The average in-state tuition for full-time undergraduates is $9,790 per year, while in-state graduate students, on average, pay $8,878 per year.
The specialized marketing program at University of Georgia awarded 53 bachelor's degrees during the 2018-2019 school year. Around 19% of these students were from an underrepresented racial-ethnic group, and 96% were women.
Texas Christian University is the 15th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Each year, around 10,900 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $49,160 per year, while in-state graduate students, on average, pay $30,780 per year.
The specialized marketing program at Texas Christian University awarded 52 bachelor's degrees during the 2018-2019 school year. Of these students, 98% were women and 21% were members of underrepresented racial-ethnic groups.
Southern New Hampshire University is the 16th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 104,000 attend the school each year. The average in-state tuition for full-time undergraduates is $30,756 per year, while in-state graduate students, on average, pay $18,810 per year.
The specialized marketing program at Southern New Hampshire University awarded 48 bachelor's degrees during the 2018-2019 school year. Around 27% of these students were from an underrepresented racial-ethnic group, and 92% were women.
Ferris State University comes in at #17 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Each year, around 13,200 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $12,376 per year, while in-state graduate students, on average, pay $7,608 per year.
For the 2018-2019 academic year, 41 bachelor's degrees were handed out to specialized marketing majors at Ferris. Around 2% of these students were from an underrepresented racial-ethnic group, and 7% were women.
Berkeley College - Woodland Park is the 17th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 3,400 attend the school each year. The average in-state tuition for full-time undergraduates is $23,741 per year, while in-state graduate students, on average, pay $17,097 per year.
During the 2018-2019 academic year, 41 people received their bachelor's degree in specialized marketing from Berkeley College - Woodland Park. Of these students, 93% were women and 56% were members of underrepresented racial-ethnic groups.
The 19th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Lasell College. Each year, around 2,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $35,700 per year, while in-state graduate students, on average, pay $10,800 per year.
During the 2018-2019 academic year, 40 people received their bachelor's degree in specialized marketing from Lasell. Of these students, 98% were women and 15% were members of underrepresented racial-ethnic groups.
Texas Tech University comes in at #19 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Roughly 38,200 attend the school each year. The average in-state tuition for full-time undergraduates is $6,744 per year, while in-state graduate students, on average, pay $5,958 per year.
The specialized marketing program at Texas Tech University awarded 40 bachelor's degrees during the 2018-2019 school year. About 90% of this group were women, and 35% were students from an underrepresented racial-ethnic group.
Specialized Marketing Concentrations
| Major | Annual Degrees Awarded |
|---|---|
| Fashion Merchandising | 2,545 |
| Special Products Marketing | 159 |
| Other Specialized Operations | 99 |
| Hospitality Marketing Operations | 78 |
| Vehicle Marketing Operations | 65 |
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Related Majors
Below are some popular majors that are similar to specialized marketing that offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Business Administration & Management | 172,408 |
| Accounting | 53,997 |
| Finance & Financial Management | 46,736 |
| Marketing | 44,258 |
| Business & Commerce | 25,818 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Qfamily under License
More about our data sources and methodologies.
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