Marketing/Marketing Management, General at Wilkes University

If you plan to study marketing/marketing management, general, take a look at what Wilkes University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Wilkes is located in Wilkes-Barre, Pennsylvania and approximately 5,132 students attend the school each year. Of the 126 students who graduated with a bachelor’s degree from Wilkes University in 2019, 25 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Wilkes Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Wilkes Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how Wilkes performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Wilkes is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	327
Best Marketing/Marketing Management, General Schools	364
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools	375
Most Popular Marketing/Marketing Management, General Schools	414
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	485
Most Focused Marketing/Marketing Management, General Schools	548

Marketing Management Student Demographics at Wilkes

Take a look at the following statistics related to the make-up of the marketing management majors at Wilkes University.

Wilkes Marketing/Marketing Management, General Bachelor’s Program

In the 2018-2019 academic year, 25 students earned a bachelor's degree in marketing management from Wilkes. About 36% of these graduates were women and the other 64% were men. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Wilkes since its program graduates 19% more men than average.

About 60% of those who receive a bachelor's degree in marketing management at Wilkes are white. This is below average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Wilkes University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	1
Hispanic or Latino	2
White	15
International Students	4
Other Races/Ethnicities	2

Wilkes also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for Wilkes University.

Occupation	Jobs in PA	Average Salary in PA
Market Research Analysts and Marketing Specialists	26,750	$68,630
Sales Managers	8,300	$151,620
Marketing Managers	7,510	$154,700
Business Professors	5,490	$91,520
Advertising and Promotions Managers	500	$143,620

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Jrmski under License

More about our data sources and methodologies.