Marketing/Marketing Management, General at Western Michigan University

If you are interested in studying marketing/marketing management, general, you may want to check out the program at Western Michigan University. The following information will help you decide if it is a good fit for you.

WMU is located in Kalamazoo, Michigan and has a total student population of 22,562. Of the 1,022 students who graduated with a bachelor’s degree from Western Michigan University in 2019, 111 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

WMU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

WMU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at WMU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at WMU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing/Marketing Management, General Schools	129
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	143
Best Marketing/Marketing Management, General Schools	159
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	358
Most Focused Marketing/Marketing Management, General Schools	408

Marketing Management Student Demographics at WMU

Take a look at the following statistics related to the make-up of the marketing management majors at Western Michigan University.

WMU Marketing/Marketing Management, General Bachelor’s Program

The marketing management program at WMU awarded 111 bachelor's degrees in 2018-2019. About 61% of these degrees went to men with the other 39% going to women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at WMU since its program graduates 16% more men than average.

About 78% of those who receive a bachelor's degree in marketing management at WMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Michigan University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	13
Hispanic or Latino	3
White	87
International Students	7
Other Races/Ethnicities	0

WMU also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

• Other Marketing

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Western Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By TheKuLeR under License

More about our data sources and methodologies.