Marketing/Marketing Management, General at Western Kentucky University

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at Western Kentucky University stacks up to those at other schools.

WKU is located in Bowling Green, Kentucky and approximately 19,456 students attend the school each year. Of the 707 students who graduated with a bachelor’s degree from Western Kentucky University in 2019, 90 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

WKU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

WKU Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how WKU performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at WKU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	383
Best Marketing/Marketing Management, General Schools	567

Marketing Management Student Demographics at WKU

Take a look at the following statistics related to the make-up of the marketing management majors at Western Kentucky University.

WKU Marketing/Marketing Management, General Bachelor’s Program

Of the 90 students who graduated with a bachelor’s in marketing management from WKU in 2019, 43% were men and 57% were women.

About 90% of those who receive a bachelor's degree in marketing management at WKU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Kentucky University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	1
Hispanic or Latino	1
White	81
International Students	5
Other Races/Ethnicities	1

WKU also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KY, the home state for Western Kentucky University.

Occupation	Jobs in KY	Average Salary in KY
Market Research Analysts and Marketing Specialists	4,650	$58,190
Sales Managers	3,310	$121,260
Marketing Managers	1,720	$116,140
Business Professors	630	$85,970
Advertising and Promotions Managers	190	$99,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By OPMaster under License

More about our data sources and methodologies.