Marketing/Marketing Management, General at Western Governors University

What traits are you looking for in a marketing management school? To help you decide if Western Governors University is right for you, we've gathered the following information about the school's marketing management program.

WGU is located in Salt Lake City, Utah and approximately 121,437 students attend the school each year. Of the 5,064 students who graduated with a bachelor’s degree from Western Governors University in 2019, 489 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

WGU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Online Classes Are Available at WGU

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

For those who are interested in distance learning, WGU does offer online courses in marketing management for the following degree levels:

• Bachelor’s Degree

WGU Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how WGU performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at WGU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Online Marketing/Marketing Management, General Bachelor’s Degree Schools	2
Most Popular Online Marketing/Marketing Management, General Schools	2
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools	4
Most Popular Marketing/Marketing Management, General Schools	5
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	77
Best Marketing/Marketing Management, General Schools	86
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	491
Most Focused Marketing/Marketing Management, General Schools	555

Marketing Management Student Demographics at WGU

Take a look at the following statistics related to the make-up of the marketing management majors at Western Governors University.

WGU Marketing/Marketing Management, General Bachelor’s Program

In the 2018-2019 academic year, 489 students earned a bachelor's degree in marketing management from WGU. About 54% of these graduates were women and the other 46% were men.

About 71% of those who receive a bachelor's degree in marketing management at WGU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Governors University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	10
Black or African American	32
Hispanic or Latino	45
White	345
International Students	1
Other Races/Ethnicities	56

WGU also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for Western Governors University.

Occupation	Jobs in UT	Average Salary in UT
Market Research Analysts and Marketing Specialists	7,860	$57,660
Sales Managers	4,430	$122,190
Marketing Managers	2,940	$115,230
Business Professors	770	$96,460
Advertising and Promotions Managers	240	$66,970

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.