Marketing/Marketing Management, General at University of Wisconsin - Madison

What traits are you looking for in a marketing management school? To help you decide if University of Wisconsin - Madison is right for you, we've gathered the following information about the school's marketing management program.

UW - Madison is located in Madison, Wisconsin and approximately 43,463 students attend the school each year. Of the 1,983 students who graduated with a bachelor’s degree from University of Wisconsin - Madison in 2019, 218 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UW - Madison Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

UW - Madison Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at UW - Madison compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UW - Madison is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	5
Most Popular Marketing/Marketing Management, General Master’s Degree Schools	21
Most Popular Marketing/Marketing Management, General Schools	34
Most Focused Marketing/Marketing Management, General Master’s Degree Schools	65

In 2019, 34 students received their master’s degree in marketing management from UW - Madison. This makes it the #21 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at UW - Madison

Take a look at the following statistics related to the make-up of the marketing management majors at University of Wisconsin - Madison.

UW - Madison Marketing/Marketing Management, General Bachelor’s Program

The marketing management program at UW - Madison awarded 218 bachelor's degrees in 2018-2019. About 37% of these degrees went to men with the other 63% going to women.

About 88% of those who receive a bachelor's degree in marketing management at UW - Madison are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	2
Hispanic or Latino	10
White	191
International Students	6
Other Races/Ethnicities	7

UW - Madison Marketing/Marketing Management, General Master’s Program

For the most recent academic year available, 62% of marketing management master's degrees went to men and 38% went to women. Nationwide, master's degree programs only see 45% men graduate in marketing management each year. UW - Madison does a better job at serving the male population as it supports 17% more men than average.

Of the students who received a marketing management master's degree from UW - Madison, 53% were white. This is below average for this degree on the natiowide level. In the marketing management master's program at this school, racial-ethnic minorities make up 32% of degree recipients. That is 6% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	2
Hispanic or Latino	3
White	18
International Students	4
Other Races/Ethnicities	3

UW - Madison also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Madison.

Occupation	Jobs in WI	Average Salary in WI
Market Research Analysts and Marketing Specialists	12,660	$57,710
Sales Managers	4,500	$135,940
Marketing Managers	2,690	$125,100
Business Professors	1,210	$104,290
Advertising and Promotions Managers	80	$113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Czar under License

More about our data sources and methodologies.