Marketing/Marketing Management, General at University of Pennsylvania

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at University of Pennsylvania stacks up to those at other schools.

UPenn is located in Philadelphia, Pennsylvania and approximately 25,860 students attend the school each year. In the 2018-2019 academic year, 100 students received a bachelor's degree in marketing management from UPenn.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UPenn Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management
• Doctorate Degree in Marketing Management

UPenn Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at UPenn compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UPenn is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Marketing/Marketing Management, General Master’s Degree Schools	1
Most Popular Marketing/Marketing Management, General Doctor’s Degree Schools	2
Most Focused Marketing/Marketing Management, General Doctor’s Degree Schools	4
Most Focused Marketing/Marketing Management, General Master’s Degree Schools	16
Most Popular Marketing/Marketing Management, General Schools	38
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	578

In 2019, 119 students received their master’s degree in marketing management from UPenn. This makes it the #3 most popular school for marketing management master’s degree candidates in the country.

There were 3 students who received their doctoral degrees in marketing management, making the school the #2 most popular school in the United States for this category of students.

Marketing Management Student Demographics at UPenn

Take a look at the following statistics related to the make-up of the marketing management majors at University of Pennsylvania.

UPenn Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 37% of marketing management bachelor's degrees went to men and 63% went to women.

Prospective students may be interested in knowing that this school graduates 20% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Pennsylvania with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	26
Black or African American	7
Hispanic or Latino	10
White	36
International Students	15
Other Races/Ethnicities	6

UPenn Marketing/Marketing Management, General Master’s Program

For the most recent academic year available, 45% of marketing management master's degrees went to men and 55% went to women.

In the marketing management master's program at this school, racial-ethnic minorities make up 39% of degree recipients. That is 12% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Pennsylvania with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	34
Black or African American	3
Hispanic or Latino	7
White	35
International Students	33
Other Races/Ethnicities	7

UPenn also has a doctoral program available in marketing management. In 2019, 3 students graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for University of Pennsylvania.

Occupation	Jobs in PA	Average Salary in PA
Market Research Analysts and Marketing Specialists	26,750	$68,630
Sales Managers	8,300	$151,620
Marketing Managers	7,510	$154,700
Business Professors	5,490	$91,520
Advertising and Promotions Managers	500	$143,620

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By WestCoastivieS under License

More about our data sources and methodologies.