Marketing/Marketing Management, General at University of Massachusetts Amherst

What traits are you looking for in a marketing management school? To help you decide if University of Massachusetts Amherst is right for you, we've gathered the following information about the school's marketing management program.

UMass Amherst is located in Amherst, Massachusetts and approximately 30,593 students attend the school each year. In the 2018-2019 academic year, 145 students received a bachelor's degree in marketing management from UMass Amherst.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UMass Amherst Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Online Classes Are Available at UMass Amherst

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

Are you one of the many who prefer to take online classes? UMass Amherst offers distance education options for marketing management at the following degree levels:

• Bachelor’s Degree

UMass Amherst Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at UMass Amherst compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UMass Amherst is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Online Marketing/Marketing Management, General Bachelor’s Degree Schools	12
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	468

Marketing Management Student Demographics at UMass Amherst

Take a look at the following statistics related to the make-up of the marketing management majors at University of Massachusetts Amherst.

UMass Amherst Marketing/Marketing Management, General Bachelor’s Program

Of the 145 students who graduated with a bachelor’s in marketing management from UMass Amherst in 2019, 43% were men and 57% were women.

About 75% of those who receive a bachelor's degree in marketing management at UMass Amherst are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Massachusetts Amherst with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	2
Hispanic or Latino	10
White	109
International Students	2
Other Races/Ethnicities	17

UMass Amherst also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for University of Massachusetts Amherst.

Occupation	Jobs in MA	Average Salary in MA
Market Research Analysts and Marketing Specialists	20,070	$74,510
Sales Managers	16,600	$151,010
Marketing Managers	14,350	$143,400
Business Professors	4,050	$126,040
Advertising and Promotions Managers	960	$132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Lion Hirth under License

More about our data sources and methodologies.