Marketing/Marketing Management, General at University of Kansas

If you plan to study marketing/marketing management, general, take a look at what University of Kansas has to offer and decide if the program is a good match for you. Get started with the following essential facts.

KU is located in Lawrence, Kansas and approximately 27,690 students attend the school each year. Of the 1,067 students who graduated with a bachelor’s degree from University of Kansas in 2019, 159 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

KU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

KU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at KU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at KU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools	73
Most Popular Marketing/Marketing Management, General Schools	80
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	105
Best Marketing/Marketing Management, General Schools	119
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	348
Most Focused Marketing/Marketing Management, General Schools	395

Marketing Management Student Demographics at KU

Take a look at the following statistics related to the make-up of the marketing management majors at University of Kansas.

KU Marketing/Marketing Management, General Bachelor’s Program

During the 2018-2019 academic year, 159 marketing management majors earned their bachelor's degree from KU. Of these graduates, 43% were men and 57% were women.

About 86% of those who receive a bachelor's degree in marketing management at KU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Kansas with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	2
Hispanic or Latino	10
White	136
International Students	2
Other Races/Ethnicities	3

KU also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KS, the home state for University of Kansas.

Occupation	Jobs in KS	Average Salary in KS
Market Research Analysts and Marketing Specialists	6,010	$64,910
Sales Managers	2,820	$147,230
Marketing Managers	1,640	$142,740
Business Professors	570	$90,730
Advertising and Promotions Managers	110	$100,970

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Arnhem under License

More about our data sources and methodologies.