Marketing/Marketing Management, General at University of Houston

If you plan to study marketing/marketing management, general, take a look at what University of Houston has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UH is located in Houston, Texas and has a total student population of 46,324. In 2019, 247 marketing management majors received their bachelor's degree from UH.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UH Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

UH Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at UH compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UH is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Marketing/Marketing Management, General Master’s Degree Schools	19
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools	28
Most Popular Marketing/Marketing Management, General Master’s Degree Schools	45
Most Focused Marketing/Marketing Management, General Master’s Degree Schools	79
Best Marketing/Marketing Management, General Schools	187
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	310
Most Focused Marketing/Marketing Management, General Schools	337

In 2019, 14 students received their master’s degree in marketing management from UH. This makes it the #45 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at UH

Take a look at the following statistics related to the make-up of the marketing management majors at University of Houston.

UH Marketing/Marketing Management, General Bachelor’s Program

During the 2018-2019 academic year, 247 students graduated with a bachelor's degree in marketing management from UH. About 34% were men and 66% were women.

Prospective students may be interested in knowing that this school graduates 43% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Houston with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	49
Black or African American	25
Hispanic or Latino	90
White	62
International Students	12
Other Races/Ethnicities	9

UH Marketing/Marketing Management, General Master’s Program

The marketing management program at UH awarded 14 master's degrees in 2018-2019. About 21% of these degrees went to men with the other 79% going to women.

In the marketing management master's program at this school, racial-ethnic minorities make up 57% of degree recipients. That is 31% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Houston with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	4
Hispanic or Latino	3
White	3
International Students	3
Other Races/Ethnicities	1

UH also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for University of Houston.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By RJN2 under License

More about our data sources and methodologies.