Marketing/Marketing Management, General at The University of Texas at San Antonio

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at The University of Texas at San Antonio stacks up to those at other schools.

UTSA is located in San Antonio, Texas and approximately 32,264 students attend the school each year. In the 2018-2019 academic year, 192 students received a bachelor's degree in marketing management from UTSA.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UTSA Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management
• Doctorate Degree in Marketing Management

UTSA Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how UTSA performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UTSA is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing/Marketing Management, General Doctor’s Degree Schools	5
Most Focused Marketing/Marketing Management, General Doctor’s Degree Schools	7
Best Marketing/Marketing Management, General Doctor’s Degree Schools	7
Best Marketing/Marketing Management, General Master’s Degree Schools	52
Most Popular Marketing/Marketing Management, General Master’s Degree Schools	52
Most Focused Marketing/Marketing Management, General Master’s Degree Schools	77
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	267
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	416

In 2019, 10 students received their master’s degree in marketing management from UTSA. This makes it the #52 most popular school for marketing management master’s degree candidates in the country.

There were 2 students who received their doctoral degrees in marketing management, making the school the #5 most popular school in the United States for this category of students.

Marketing Management Student Demographics at UTSA

Take a look at the following statistics related to the make-up of the marketing management majors at The University of Texas at San Antonio.

UTSA Marketing/Marketing Management, General Bachelor’s Program

In the 2018-2019 academic year, 192 students earned a bachelor's degree in marketing management from UTSA. About 64% of these graduates were women and the other 36% were men.

Prospective students may be interested in knowing that this school graduates 43% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at San Antonio with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	8
Black or African American	15
Hispanic or Latino	102
White	54
International Students	3
Other Races/Ethnicities	10

UTSA Marketing/Marketing Management, General Master’s Program

During the 2018-2019 academic year, 10 students graduated with a master's degree in marketing management from UTSA. About 50% were men and 50% were women. Nationwide, master's degree programs only see 45% men graduate in marketing management each year. UTSA does a better job at serving the male population as it supports 5% more men than average.

In the marketing management master's program at this school, racial-ethnic minorities make up 50% of degree recipients. That is 23% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at San Antonio with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	5
White	3
International Students	1
Other Races/Ethnicities	1

UTSA also has a doctoral program available in marketing management. In 2019, 2 students graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for The University of Texas at San Antonio.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By BrianReading under License

More about our data sources and methodologies.