Marketing/Marketing Management, General at The University of Texas at Dallas

What traits are you looking for in a marketing management school? To help you decide if The University of Texas at Dallas is right for you, we've gathered the following information about the school's marketing management program.

UT Dallas is located in Richardson, Texas and has a total student population of 28,755. In 2019, 118 marketing management majors received their bachelor's degree from UT Dallas.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UT Dallas Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

UT Dallas Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how UT Dallas performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UT Dallas is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Marketing/Marketing Management, General Master’s Degree Schools	17
Most Focused Marketing/Marketing Management, General Master’s Degree Schools	36
Most Popular Marketing/Marketing Management, General Schools	71
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools	107
Best Marketing/Marketing Management, General Schools	210
Most Focused Marketing/Marketing Management, General Schools	383
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	487

In 2019, 60 students received their master’s degree in marketing management from UT Dallas. This makes it the #7 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at UT Dallas

Take a look at the following statistics related to the make-up of the marketing management majors at The University of Texas at Dallas.

UT Dallas Marketing/Marketing Management, General Bachelor’s Program

Of the 118 students who earned a bachelor's degree in Marketing/Marketing Management, General from UT Dallas in 2018-2019, 42% were men and 58% were women.

Prospective students may be interested in knowing that this school graduates 31% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at Dallas with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	38
Black or African American	4
Hispanic or Latino	24
White	41
International Students	7
Other Races/Ethnicities	4

UT Dallas Marketing/Marketing Management, General Master’s Program

The marketing management program at UT Dallas awarded 60 master's degrees in 2018-2019. About 35% of these degrees went to men with the other 65% going to women.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at Dallas with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	8
Black or African American	0
Hispanic or Latino	6
White	17
International Students	29
Other Races/Ethnicities	0

UT Dallas also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for The University of Texas at Dallas.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Stan9999 under License

More about our data sources and methodologies.