Marketing/Marketing Management, General at The University of Alabama

If you are interested in studying marketing/marketing management, general, you may want to check out the program at The University of Alabama. The following information will help you decide if it is a good fit for you.

UA is located in Tuscaloosa, Alabama and has a total student population of 38,390. Of the 2,590 students who graduated with a bachelor’s degree from The University of Alabama in 2019, 493 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UA Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management
• Doctorate Degree in Marketing Management

Online Classes Are Available at UA

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

For those who are interested in distance learning, UA does offer online courses in marketing management for the following degree levels:

• Master’s Degree

UA Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how UA performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UA is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools	3
Best Marketing/Marketing Management, General Doctor’s Degree Schools	4
Most Popular Marketing/Marketing Management, General Master’s Degree Schools	5
Most Focused Marketing/Marketing Management, General Doctor’s Degree Schools	8
Most Popular Marketing/Marketing Management, General Doctor’s Degree Schools	8
Best Marketing/Marketing Management, General Master’s Degree Schools	40
Most Focused Marketing/Marketing Management, General Schools	44
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	57
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	119
Best Marketing/Marketing Management, General Schools	176

In 2019, 86 students received their master’s degree in marketing management from UA. This makes it the #5 most popular school for marketing management master’s degree candidates in the country.

There were 1 student who received their doctoral degrees in marketing management, making the school the #8 most popular school in the United States for this category of students.

Marketing Management Student Demographics at UA

Take a look at the following statistics related to the make-up of the marketing management majors at The University of Alabama.

UA Marketing/Marketing Management, General Bachelor’s Program

During the 2018-2019 academic year, 493 marketing management majors earned their bachelor's degree from UA. Of these graduates, 41% were men and 59% were women.

About 85% of those who receive a bachelor's degree in marketing management at UA are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	34
Hispanic or Latino	22
White	418
International Students	8
Other Races/Ethnicities	7

UA Marketing/Marketing Management, General Master’s Program

In the 2018-2019 academic year, 86 students earned a master's degree in marketing management from UA. About 69% of these graduates were women and the other 31% were men.

Of the students who received a marketing management master's degree from UA, 78% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	3
Hispanic or Latino	5
White	67
International Students	4
Other Races/Ethnicities	6

UA also has a doctoral program available in marketing management. In 2019, 1 students graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for The University of Alabama.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Deutschlandreform under License

More about our data sources and methodologies.