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Advertising at Southern Methodist University

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Advertising at Southern Methodist University

If you plan to study advertising, take a look at what Southern Methodist University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

SMU is located in Dallas, Texas and has a total student population of 11,649. In the 2018-2019 academic year, 44 students received a bachelor's degree in advertising from SMU.

Want to know more about the career opportunities in this field? Check out the Careers in Advertising section at the bottom of this page.

SMU Advertising Degrees Available

  • Bachelor’s Degree in Advertising
  • Master’s Degree in Advertising

SMU Advertising Rankings

The following rankings from College Factual show how the advertising progam at SMU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The advertising major at SMU is not ranked on College Factual’s Best Colleges and Universities for Advertising. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Best Advertising Master’s Degree Schools 3
Best Advertising Schools 6
Most Focused Advertising Master’s Degree Schools 7
Most Popular Advertising Master’s Degree Schools 9

In 2019, 8 students received their master’s degree in advertising from SMU. This makes it the #9 most popular school for advertising master’s degree candidates in the country.

Advertising Student Demographics at SMU

Take a look at the following statistics related to the make-up of the advertising majors at Southern Methodist University.

SMU Advertising Bachelor’s Program

82% Women
20% Racial-Ethnic Minorities*
Of the 44 advertising students who graduated with a bachelor's degree in 2018-2019 from SMU, about 18% were men and 82% were women.

SMU Gender Breakdown of Advertising Bachelor's Degree Grads

About 80% of those who receive a bachelor's degree in advertising at SMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Southern Methodist University with a bachelor's in advertising.

Racial-Ethnic Diversity of Advertising Majors at Southern Methodist University
Race/Ethnicity Number of Students
Asian 2
Black or African American 1
Hispanic or Latino 4
White 35
International Students 0
Other Races/Ethnicities 2

SMU Advertising Master’s Program

75% Women
38% Racial-Ethnic Minorities*
During the 2018-2019 academic year, 8 advertising majors earned their master's degree from SMU. Of these graduates, 25% were men and 75% were women.

SMU Gender Breakdown of Advertising Master's Degree Grads

In the advertising master's program at this school, racial-ethnic minorities make up 38% of degree recipients. That is 7% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Southern Methodist University with a master's in advertising.

Racial-Ethnic Diversity of Advertising Majors at Southern Methodist University
Race/Ethnicity Number of Students
Asian 1
Black or African American 1
Hispanic or Latino 1
White 4
International Students 1
Other Races/Ethnicities 0

SMU also has a doctoral program available in advertising. In 2019, 0 student graduated with a doctor's degree in this field.

Careers That Advertising Grads May Go Into

A degree in advertising can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Southern Methodist University.

Occupation Jobs in TX Average Salary in TX
Communications Professors 2,460 $68,900
Advertising and Promotions Managers 1,590 $98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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