Marketing/Marketing Management, General at Southern Methodist University

If you are interested in studying marketing/marketing management, general, you may want to check out the program at Southern Methodist University. The following information will help you decide if it is a good fit for you.

SMU is located in Dallas, Texas and approximately 11,649 students attend the school each year. In 2019, 69 marketing management majors received their bachelor's degree from SMU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

SMU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

Online Classes Are Available at SMU

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

SMU does offer online education options in marketing management for the following degree levels for those interested in distance learning:

• Master’s Degree

SMU Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how SMU performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at SMU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Marketing/Marketing Management, General Master’s Degree Schools	9
Most Popular Marketing/Marketing Management, General Master’s Degree Schools	24
Best Marketing/Marketing Management, General Schools	32
Most Focused Marketing/Marketing Management, General Master’s Degree Schools	40
Most Popular Marketing/Marketing Management, General Schools	152
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools	197
Most Focused Marketing/Marketing Management, General Schools	373

In 2019, 27 students received their master’s degree in marketing management from SMU. This makes it the #24 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at SMU

Take a look at the following statistics related to the make-up of the marketing management majors at Southern Methodist University.

SMU Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 19% of marketing management bachelor's degrees went to men and 81% went to women.

About 80% of those who receive a bachelor's degree in marketing management at SMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Southern Methodist University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	2
Hispanic or Latino	5
White	55
International Students	5
Other Races/Ethnicities	0

SMU Marketing/Marketing Management, General Master’s Program

In the 2018-2019 academic year, 27 students earned a master's degree in marketing management from SMU. About 52% of these graduates were women and the other 48% were men. Nationwide, master's degree programs only see 45% men graduate in marketing management each year. SMU does a better job at serving the male population as it supports 3% more men than average.

Of the students who received a marketing management master's degree from SMU, 56% were white. This is below average for this degree on the natiowide level. In the marketing management master's program at this school, racial-ethnic minorities make up 33% of degree recipients. That is 7% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Southern Methodist University with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	2
Hispanic or Latino	2
White	15
International Students	3
Other Races/Ethnicities	1

SMU also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Southern Methodist University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Jeffrey Beall under License

More about our data sources and methodologies.