Marketing/Marketing Management, General at Purdue University Northwest

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at Purdue University Northwest stacks up to those at other schools.

Purdue Northwest is located in Hammond, Indiana and has a total student population of 10,473. Of the 334 students who graduated with a bachelor’s degree from Purdue University Northwest in 2019, 41 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Purdue Northwest Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Purdue Northwest Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how Purdue Northwest performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Purdue Northwest is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools	287
Most Popular Marketing/Marketing Management, General Schools	310
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	444
Most Focused Marketing/Marketing Management, General Schools	497
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	500
Best Marketing/Marketing Management, General Schools	569

Marketing Management Student Demographics at Purdue Northwest

Take a look at the following statistics related to the make-up of the marketing management majors at Purdue University Northwest.

Purdue Northwest Marketing/Marketing Management, General Bachelor’s Program

During the 2018-2019 academic year, 41 students graduated with a bachelor's degree in marketing management from Purdue Northwest. About 54% were men and 46% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Purdue Northwest since its program graduates 8% more men than average.

About 54% of those who receive a bachelor's degree in marketing management at Purdue Northwest are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 12% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Purdue University Northwest with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	2
Hispanic or Latino	11
White	22
International Students	2
Other Races/Ethnicities	3

Purdue Northwest also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IN, the home state for Purdue University Northwest.

Occupation	Jobs in IN	Average Salary in IN
Market Research Analysts and Marketing Specialists	9,290	$56,560
Sales Managers	5,000	$129,020
Marketing Managers	2,890	$108,750
Advertising and Promotions Managers	220	$90,440

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.