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Marketing/Marketing Management, General at Purdue University - Main Campus

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Marketing/Marketing Management, General at Purdue University - Main Campus

If you plan to study marketing/marketing management, general, take a look at what Purdue University - Main Campus has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Purdue is located in West Lafayette, Indiana and has a total student population of 44,474. In the 2018-2019 academic year, 111 students received a bachelor's degree in marketing management from Purdue.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Purdue Marketing/Marketing Management, General Degrees Available

  • Bachelor’s Degree in Marketing Management

Purdue Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at Purdue compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Purdue is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Best Marketing/Marketing Management, General Bachelor’s Degree Schools 35
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools 120
Most Popular Marketing/Marketing Management, General Schools 129
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools 591
Most Focused Marketing/Marketing Management, General Schools 679

Marketing Management Student Demographics at Purdue

Take a look at the following statistics related to the make-up of the marketing management majors at Purdue University - Main Campus.

Purdue Marketing/Marketing Management, General Bachelor’s Program

52% Women
13% Racial-Ethnic Minorities*
Of the 111 students who earned a bachelor's degree in Marketing/Marketing Management, General from Purdue in 2018-2019, 48% were men and 52% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Purdue since its program graduates 3% more men than average.

Purdue Gender Breakdown of Marketing/Marketing Management, General Bachelor's Degree Grads

About 60% of those who receive a bachelor's degree in marketing management at Purdue are white. This is below average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Purdue University - Main Campus with a bachelor's in marketing management.

Racial-Ethnic Diversity of Marketing/Marketing Management, General Majors at Purdue University - Main Campus
Race/Ethnicity Number of Students
Asian 5
Black or African American 3
Hispanic or Latino 1
White 67
International Students 26
Other Races/Ethnicities 9

Purdue also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IN, the home state for Purdue University - Main Campus.

Occupation Jobs in IN Average Salary in IN
Market Research Analysts and Marketing Specialists 9,290 $56,560
Sales Managers 5,000 $129,020
Marketing Managers 2,890 $108,750
Advertising and Promotions Managers 220 $90,440

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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