Marketing/Marketing Management, General at Northern Kentucky University

What traits are you looking for in a marketing management school? To help you decide if Northern Kentucky University is right for you, we've gathered the following information about the school's marketing management program.

NKU is located in Highland Heights, Kentucky and has a total student population of 14,764. Of the 562 students who graduated with a bachelor’s degree from Northern Kentucky University in 2019, 26 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

NKU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Online Classes Are Available at NKU

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

NKU does offer online education options in marketing management for the following degree levels for those interested in distance learning:

• Bachelor’s Degree

NKU Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how NKU performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at NKU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Online Marketing/Marketing Management, General Bachelor’s Degree Schools	51
Most Popular Online Marketing/Marketing Management, General Schools	62
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	277
Best Marketing/Marketing Management, General Schools	315
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools	365
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	605
Most Focused Marketing/Marketing Management, General Schools	701

Marketing Management Student Demographics at NKU

Take a look at the following statistics related to the make-up of the marketing management majors at Northern Kentucky University.

NKU Marketing/Marketing Management, General Bachelor’s Program

During the 2018-2019 academic year, 26 marketing management majors earned their bachelor's degree from NKU. Of these graduates, 38% were men and 62% were women.

About 88% of those who receive a bachelor's degree in marketing management at NKU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Northern Kentucky University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	2
Hispanic or Latino	0
White	23
International Students	0
Other Races/Ethnicities	1

NKU also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KY, the home state for Northern Kentucky University.

Occupation	Jobs in KY	Average Salary in KY
Market Research Analysts and Marketing Specialists	4,650	$58,190
Sales Managers	3,310	$121,260
Marketing Managers	1,720	$116,140
Business Professors	630	$85,970
Advertising and Promotions Managers	190	$99,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Samvscat under License

More about our data sources and methodologies.