Marketing/Marketing Management, General at Northern Illinois University

What traits are you looking for in a marketing management school? To help you decide if Northern Illinois University is right for you, we've gathered the following information about the school's marketing management program.

NIU is located in Dekalb, Illinois and approximately 17,169 students attend the school each year. Of the 704 students who graduated with a bachelor’s degree from Northern Illinois University in 2019, 163 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

NIU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

NIU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at NIU compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at NIU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools	69
Most Popular Marketing/Marketing Management, General Schools	76
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	174
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	190
Most Focused Marketing/Marketing Management, General Schools	202
Best Marketing/Marketing Management, General Schools	213

Marketing Management Student Demographics at NIU

Take a look at the following statistics related to the make-up of the marketing management majors at Northern Illinois University.

NIU Marketing/Marketing Management, General Bachelor’s Program

Of the 163 marketing management students who graduated with a bachelor's degree in 2018-2019 from NIU, about 62% were men and 38% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at NIU since its program graduates 17% more men than average.

About 61% of those who receive a bachelor's degree in marketing management at NIU are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 11% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Northern Illinois University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	10
Black or African American	15
Hispanic or Latino	25
White	99
International Students	3
Other Races/Ethnicities	11

NIU also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Northern Illinois University.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Andy McMurray under License

More about our data sources and methodologies.