Marketing/Marketing Management, General at Eastern Michigan University

If you plan to study marketing/marketing management, general, take a look at what Eastern Michigan University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Eastern Michigan is located in Ypsilanti, Michigan and approximately 19,123 students attend the school each year. In 2019, 124 marketing management majors received their bachelor's degree from Eastern Michigan.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Eastern Michigan Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

Eastern Michigan Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how Eastern Michigan performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Eastern Michigan is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools	99

In 2019, 7 students received their master’s degree in marketing management from Eastern Michigan. This makes it the #57 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at Eastern Michigan

Take a look at the following statistics related to the make-up of the marketing management majors at Eastern Michigan University.

Eastern Michigan Marketing/Marketing Management, General Bachelor’s Program

Of the 124 students who earned a bachelor's degree in Marketing/Marketing Management, General from Eastern Michigan in 2018-2019, 52% were men and 48% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Eastern Michigan since its program graduates 6% more men than average.

About 69% of those who receive a bachelor's degree in marketing management at Eastern Michigan are white. This is above average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 2% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Eastern Michigan University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	3
Black or African American	16
Hispanic or Latino	11
White	86
International Students	3
Other Races/Ethnicities	5

Eastern Michigan Marketing/Marketing Management, General Master’s Program

During the 2018-2019 academic year, 7 marketing management majors earned their master's degree from Eastern Michigan. Of these graduates, 29% were men and 71% were women.

Of the students who received a marketing management master's degree from Eastern Michigan, 71% were white. This is above average for this degree on the natiowide level. In the marketing management master's program at this school, racial-ethnic minorities make up 29% of degree recipients. That is 2% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Eastern Michigan University with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	1
White	5
International Students	0
Other Races/Ethnicities	0

Eastern Michigan also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Eastern Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Dwight Burdette under License

More about our data sources and methodologies.