Marketing/Marketing Management, General at East Carolina University

If you plan to study marketing/marketing management, general, take a look at what East Carolina University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

ECU is located in Greenville, North Carolina and has a total student population of 28,718. Of the 974 students who graduated with a bachelor’s degree from East Carolina University in 2019, 207 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

ECU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Online Classes Are Available at ECU

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

For those who are interested in distance learning, ECU does offer online courses in marketing management for the following degree levels:

• Bachelor’s Degree

ECU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at ECU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at ECU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Online Marketing/Marketing Management, General Bachelor’s Degree Schools	8
Most Popular Online Marketing/Marketing Management, General Schools	11
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools	44
Most Popular Marketing/Marketing Management, General Schools	50
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	114
Best Marketing/Marketing Management, General Schools	129
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	210
Most Focused Marketing/Marketing Management, General Schools	242

Marketing Management Student Demographics at ECU

Take a look at the following statistics related to the make-up of the marketing management majors at East Carolina University.

ECU Marketing/Marketing Management, General Bachelor’s Program

The marketing management program at ECU awarded 207 bachelor's degrees in 2018-2019. About 56% of these degrees went to men with the other 44% going to women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at ECU since its program graduates 11% more men than average.

About 78% of those who receive a bachelor's degree in marketing management at ECU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from East Carolina University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	14
Hispanic or Latino	13
White	161
International Students	2
Other Races/Ethnicities	11

ECU also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for East Carolina University.

Occupation	Jobs in NC	Average Salary in NC
Market Research Analysts and Marketing Specialists	17,450	$69,170
Sales Managers	6,790	$147,690
Marketing Managers	6,150	$145,180
Business Professors	3,440	$88,470
Advertising and Promotions Managers	220	$132,250

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Luca Masters under License

More about our data sources and methodologies.