Marketing/Marketing Management, General at Baylor University

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at Baylor University stacks up to those at other schools.

Baylor is located in Waco, Texas and approximately 17,217 students attend the school each year. Of the 1,284 students who graduated with a bachelor’s degree from Baylor University in 2019, 191 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Baylor Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Baylor Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how Baylor performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Baylor is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing/Marketing Management, General Bachelor’s Degree Schools	57
Most Popular Marketing/Marketing Management, General Schools	64
Best Marketing/Marketing Management, General Schools	77
Most Focused Marketing/Marketing Management, General Bachelor’s Degree Schools	117

Marketing Management Student Demographics at Baylor

Take a look at the following statistics related to the make-up of the marketing management majors at Baylor University.

Baylor Marketing/Marketing Management, General Bachelor’s Program

During the 2018-2019 academic year, 191 students graduated with a bachelor's degree in marketing management from Baylor. About 37% were men and 63% were women.

About 74% of those who receive a bachelor's degree in marketing management at Baylor are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Baylor University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	4
Hispanic or Latino	21
White	141
International Students	8
Other Races/Ethnicities	11

Baylor also has a doctoral program available in marketing management. In 2019, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Baylor University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Kairos14 under License

More about our data sources and methodologies.